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CRM for casual games
Make every bonus, event and offer measurable.
Win-back, VIP and event CRM for casual game studios.
Real CRM push creatives; game branding removed.
5+
years in mobile game CRM
10
live titles supported
6
functions, creative to payments
+40%
growth in 3 months · Lotsa Slots
Experience
An operator, not just an advisor.
AI-powered full-stack CRM for casual and mobile games. The work spans creatives, data analysis, strategy, push, email, SMS, social communities, and web-store journeys, so recommendations come from someone who has shipped them.
Past product experience includes Lotsa Slots at SpinX / Bole Games. This practice is independent and not endorsed by any employer.
Creatives
Push and banner creatives for bonuses, events and sales, built from AI-assisted templates under human review.
Analysis
Cohorts, D7/D30 retention, payer conversion, holdouts and readouts that separate attribution from lift.
Strategy
Lifecycle states, VIP tiers, event and offer cadence, and a prioritized 90-day test plan.
Push, email & SMS
Consent, frequency caps, deep links to bonuses and events, cross-channel suppression.
Social & community
Fan page and community touchpoints that support in-game events, not duplicate them.
Web store & payments
Web store and DTC payment journeys tied to offers and VIP tiers.
Selected results
What this work has delivered before.
Outcomes from an in-house CRM role at a casual game studio (Lotsa Slots). Shown as in-house results, not client work.
+40%
Overall business growth within 3 months
Alongside a +30% monthly win-back of small and big spenders.
+30%
Paying users among win-back players
Push-driven win-back, within one quarter.
+20%
Monthly reactivated players
After building multi-platform CRM (push, email, SMS) from 0 to 1.
- Multi-market CRM. Hands-on CRM for leading titles across English, German, Spanish and other markets.
- Measurement. Built 15 dashboards with quantified targets; delivered a tuning analysis report every month, 4 of which produced measurable metric gains.
- VIP retention. Built a VIP churn early-warning journey plus combination strategies that won back many high-value VIP players.
- Community. Supported the social/community team with acquisition activities and user coverage.
Who it's for
Built for casual game teams.
For studio CEOs, producers, and LiveOps or CRM leads at casual game studios with a live game and no dedicated CRM lead.
01 · LiveOps
Events run, CRM lags
Daily bonuses, album events and sales ship on schedule, but CRM is still a calendar of one-off blasts.
02 · Economy
VIPs drive revenue
Whale and VIP tiers carry the coin economy, and you need churn early warning before high-value players go quiet.
03 · Team
Lean, global teams
You serve overseas players across markets and languages, and need help choosing what to test first.
Email, optimized
From a plain reminder to an email players open.
One offer, one story, one clear action.
We miss you
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Thanks,
The Playtime Team
Real CRM email creatives; game branding removed.
Creative library
Thousands of tested CRM creatives, ready to adapt.
Every plan ships with creatives to match.
1,000+
Thousands of push, email and in-game creatives.
Email me for creatives
A de-branded sample of 80 real creatives from the library; game logos and names removed.
Services & pricing
Start small. Expand only if the work is useful.
Three steps, each with a fixed scope and a clear output, built around a casual game's lifecycle. Every engagement starts with the free health check.
CRM health check
Free
By email + written summary
- One priority problem, e.g. win-back or VIP churn
- High-level lifecycle review
- One-page next-step summary
- No account access required
CRM diagnosis
$800–1,500
Fixed price, quoted after the health check
- One game, up to two channels
- Lifecycle, VIP tier and offer-cadence review
- Prioritized issues and journey map
- One win-back or VIP experiment spec
- 90-day plan and one revision
1–2 week async delivery after inputs arrive. Implementation is separate.
Email me about a diagnosisMonthly advisory
$1,500–2,500 /mo
Scope agreed in writing
- Two 45-minute reviews per month
- Async event, offer and experiment review
- Monthly priorities and written readout
- Capped at 6–8 hours monthly
No daily operations or on-call coverage.
Email me about advisoryPrices in USD. Scope, milestones, and payment terms are set out in a short written agreement. No result guarantees.
Process
One problem, a clear scope, an honest readout.
- 1DAY 0 · FREE
Health check by email
Email one CRM problem. You get a one-page summary and a suggested next step.
- 2WEEK 1
Understand the constraint
Agree the player journey, event and sale calendar, available data, consent, and implementation owner.
- 3WEEK 1–2
Choose a testable next step
Map the gaps, prioritize by evidence and effort, and define the measurement plan.
- 4DAY 30+
Review before expanding
Your team implements. We review mature outcomes, guardrails, and what to change next.
What you get
A diagnosis your team can act on Monday.
A baseline you can trust, a prioritized issue list, and one experiment ready to launch, plus a clear note on what the data cannot establish.
- 01Lifecycle scorecardWhere each player state and VIP tier stands today.
- 02Prioritized issuesRanked by evidence and effort, each with an owner.
- 03Experiment specificationEligibility, holdout, success metric, guardrails, readout date.
- 0490-day planScale, revise, or stop, with acceptance checks.
CRM Diagnosis · ReportSAMPLE
Lifecycle scorecard
OnboardingHealthy
ActiveHealthy
At riskWatch
LapsedGap
PayersWatch
Priority issues
| # | Issue | Impact | Effort |
|---|---|---|---|
| P1 | No holdout on win-back push, so lift is unknown | High | Low |
| P2 | VIP churn threshold copied from another title's cadence | High | Med |
| P3 | Bonus, event and sale pushes overlap without a cap | Med | Low |
Experiment spec
- Entry
- Lapsed, push-consented
- Split
- Treatment vs. holdout
- Metric
- Return + meaningful play
- Guardrail
- Opt-outs, complaints
90-day plan
Month 1
Month 2
Month 3
Founder
Hi, I'm Duffy Huang.
Founder & CRM consultant, LiveOps CRM · 黄飞达
I'm an AI-powered full-stack CRM operator for mobile games and apps, with 5+ years in hands-on CRM and user operations across 10 live titles. My work spans creatives, data analysis, strategy, push, email, SMS, social communities, and web-store journeys, mostly in casual games for overseas players, including localized German and Spanish CRM programs.
LiveOps CRM is how I help other casual game teams: one game, one clear problem, and a plan your team can actually run. AI speeds up production and analysis; a human checks every segment, offer, and conclusion.
FAQ
Before we work together.
Who is this for?
Casual game studios: CEOs, producers, and LiveOps or CRM leads at small and mid-sized teams with a live game and no dedicated CRM lead. Chinese studios serving overseas players are also a fit.
What happens during the free health check?
We focus on one CRM problem, such as win-back, VIP churn, or daily bonus, event and sale cadence, by email. The output is a one-page summary of observations, open questions, and a suggested next step. No player-level data is needed.
What does the diagnosis include?
A fixed-scope review of one casual game: lifecycle and VIP tiers, event and offer cadence, prioritized CRM issues, a journey map, an experiment specification, and a 90-day plan. Delivery is one to two weeks after agreed inputs arrive. Ongoing campaign operation, engineering, and payment integration are outside the base scope.
Can you guarantee retention or revenue growth?
No. Recommendations are hypotheses to test. Product quality, measurement, audience size, and implementation affect results. Deliverables and decision rules are agreed before work starts.
Is this an official employer service?
No. LiveOps CRM is an independent practice. Any engagement is subject to employment-policy review, conflict screening, availability, and a written scope. Employer information and client data stay separate.
Do you work on real-money gambling products?
No. The focus is free-to-play casual games that use virtual currencies, not real-money gambling. Recommendations respect platform rules and age and market restrictions, and never target vulnerable players or encourage loss chasing. AI assists production and analysis under human review.
How do scope and payment work?
Before payment, we agree deliverables, inputs, milestones, currency, fees, and cancellation terms in writing. A lawful payment route must be verified for both parties. No payment is collected through this site.
Free CRM health check
Bring one CRM question.
Email us about your game and one CRM problem.
Email [email protected]